Bumble and bumble. Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 1.5 Ounce

Price: $37.00
(as of May 26, 2026 09:30:45 UTC – Details)
Buy On Amazon

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Bumble and bumble Sumotech Styling Merchant Video

Discover Bumble and bumble Gel and Pomades

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Customer Reviews

4.4 out of 5 stars 1,084

4.5 out of 5 stars 531

4.5 out of 5 stars 614

4.5 out of 5 stars 227

4.5 out of 5 stars 328

4.4 out of 5 stars 656

3.9 out of 5 stars 53

Price

$37.00$37.00

$37.00$37.00

$37.00$37.00

—

$35.00$35.00

$37.00$37.00

$37.00$37.00

Hair Texture

Wavy, Straight

Curly, Wavy, Straight

Wavy, Straight

Coily to Straight

Curly, Wavy, Straight

Curly, Coily

Coily, Curly, Wavy

Hair Diameter

Fine, Medium, Thick

Medium, Thick

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Medium, Thick

Fine, Medium, Thick

Key Benefit

Texture

Light hold + definition

Texture + definition

High shine

High hold

Reduces frizz, bounce

Defines + adds shine

Secondary Benefit

Low-shine

Reduces frizz

Medium hold

High hold

Non-flaky finish

Moisture + shine

Silicone-free

Who It’s For

For Pliable Texture

For High-Shine Finish

For Matte Texture

For Sleek + Sculpted Hair

For Shiny + Sculpted Hair

For Defined Curls

For Glossy, Defined Curls

What are the key benefits of Sumotech Flexible Hold Cream Solid?

This cream-solid is a part wax, part paste, part cream multipurpose product that provides pliable texture and hold. It’s a styling product loved by our Pros for lo-shine finish and body.

What hair types does Sumotech Flexible Hold Cream Solid work best for?

Sumotech Flexible Hold Cream Solid is ideal for short to medium hair lengths targeting a pliable texture. It’s formulated for fine to thick, wavy or straight hair in any condition.

How do I use Sumotech Flexible Hold Cream Solid?

Rub a dab between your palms, then distribute evenly through nearly dry hair and style as desired. Pro Tip: take a bit of extra time to massage the product between your palms and emulsify before applying.

What products should I pair Sumotech Flexible Hold Cream Solid with?

For a complete regimen, you can pair with your favorite Bumble and Bumble shampoo and conditioner.

What are the key ingredients in Sumotech Flexible Hold Cream Solid?

This product is formulated with PVP hold polymers that contribute to a firm hold.

Is Discontinued By Manufacturer ‏ : ‎ Yes
Product Dimensions ‏ : ‎ 2.36 x 2.2 x 2.05 inches; 4.48 ounces
Item model number ‏ : ‎ B1H2010000
UPC ‏ : ‎ 685428008328 721865439827 794628273860 731642330384 652627804952 887122293301 685428014145 881346464592 797978688384 098422889440 884459027180 799457798980 883794850255 722532114641 701151678529 885579501161 787461653364 692627187389
Manufacturer ‏ : ‎ Bumble and bumble
ASIN ‏ : ‎ B000BIUGTQ
Best Sellers Rank: #10,739 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #80 in Hair Styling Creams & Lotions #126 in Hair Styling Gels
Customer Reviews: 4.4 4.4 out of 5 stars (1,084) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
WHAT IT IS: Styling essential for short hairstyles.
IDEAL FOR: Short to medium hair lengths looking for pliable texture.
HOW IT WORKS: Formulated with Polymers to help with hold, flexibility, and structure.
FRAGRANCE: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.