Emergency Contact Identification System for Car Seats, Booster Seats, Baby Gear | Original ROTH ID TAG Kit (2 Tags)

Price: $19.99 - $15.99
(as of May 05, 2026 19:23:42 UTC – Details)
Buy On Amazon

Product description

CPST Lauren Tiura, Founder & CEO of ROTH ID TAG

First Responder & CPST Approved

ROTH ID TAG was created by a Child Passenger Safety Technician with the guidance of first responders. It is safe for use on car seats & booster seats.

First Responder Approved CPST Approved Safe for use on Car Seats Made in the USA

Made in the USA & Family-Owned

The ROTH ID TAG is a Universal Emergency Contact Identification System for car seats & booster seats.

The ROTH ID TAG Identification System is an information tag that can be affixed to any car seat or product used by an infant, young child, or person under the care of a parent or guardian. Used by any person, children or adults. The first focus will be to get these on every car seat. From car seats to walkers, for young to old, the options are endless!

Patent-Pending Design Made in the USA Family-Owned Business First Responder Approved CPST Approved, Safe for use on Car Seats

ROTH ID TAG Training for First Responders Nationwide

“The ROTH ID TAG is making a significant impact on child safety. Recently, on the Ohio Turnpike, we responded to a crash and found a car seat equipped with a ROTH ID TAG. Seeing the tag in use reinforced its value in protecting children on the road.” Lt. Dan Weaver, Berlin Township Fire Department, Berlin Heights, Ohio

ROTH ID TAG has a nationwide initiative to train first responders to look for emergency contacts on car seats. We’ve partnered with 1000+ agencies across all 50 United States to expand our training efforts and have hundreds of thousands of first responders trained coast-to-coast.

The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth and her baby, Edna Rose, tragically lost their lives in a 47-car pile-up on the Ohio Turnpike. Her two toddlers, Ayla and Rory, survived but waited hours-injured

and scared-before being identified and reunited with their father. Inspired by this tragedy, the ROTH ID TAG was created to keep families connected during emergencies.

Collaborating with first responders, medical professionals, and parents, we’ve developed a compliant, accessible product. We remain grateful to those who cared for Ayla and Rory and are dedicated to easing the trauma of emergencies for children and caregivers.

The Original ROTH ID TAG Kit Includes:
Two (2) ROTH ID TAGs
Two (2) ROTH ID Signal Tags
Four (4) Emergency Contact Cards
One (1) ROTH ID TAG Product Directions