AVEDA Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang | 96% Naturally Derived

Price: $67.00 - $50.25
(as of Oct 12, 2026 21:46:05 UTC – Details)
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From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Shampure Effortless Cool, tousled texture

Build your nurturing hair regimen

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Customer Reviews

4.5 out of 5 stars 2,886

4.6 out of 5 stars 2,736

4.5 out of 5 stars 1,839

4.5 out of 5 stars 1,032

4.6 out of 5 stars 3,412

Price

$15.75$15.75

$17.25$17.25

$36.00$36.00

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$26.00$26.00

STEP IN THE ROUTINE

1-Shampoo

2-Conditioner

3-Styling

4-Styling

5 – Brush

HAIR TEXTURE

Straight to Curly, 1A-3A

Straight to Curly, 1A-3A

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Curly, 1A-3A

HAIR THICKNESS

Fine, Medium

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

BENEFIT

Weightless nourishment

Instantly detangles

Pliable, medium hold

Firm, long-lasting hold

Easy detangling

SECONDARY BENEFIT

Gently cleanses

Adds lustrous shine

Matte finish

Humidity defense

Style on the go

WHEN & HOW TO USE

Use on wet hair

Use on wet hair

Use on damp or dry hair

Use on dry hair

Use on any hair type

VEGAN & CRUELTY FREE

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What are the key benefits of Shampure Nurturing Shampoo?

This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.

What is the scent?

Features our signature Shampure aroma – a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.

What hair types does Shampure Nurturing Shampoo work best for?

Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing.

How do I use Shampure Nurturing Shampoo?

Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.

How has Shampure Nurturing Shampoo changed?

Evolving is in our nature. We’ve updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same.

Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 3.31 x 3.31 x 10 inches; 2.2 pounds
Item model number ‏ : ‎ 0018084813386
Department ‏ : ‎ Beauty
Batteries ‏ : ‎ 1 A batteries required.
UPC ‏ : ‎ 885363676815 885363597196 721865317842 018084998052 885336879595 884956377351 018084813386 018084998069
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B000VHEFP8
Best Sellers Rank: #1,342 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #55 in Hair Shampoo
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GENTLE DAILY CLEANSING: Our lightweight formula gently cleanses and provides weightless nourishment, ideal for fine to medium hair types without weighing them down.
ICONIC CALMING AROMA: Unwind with Aveda’s signature Shampure aroma, a soothing blend of 25 pure flower and plant essences featuring certified organic lavender, petitgrain, and ylang ylang.
PLANT-POWERED & SILICONE-FREE: A 96% naturally derived* formula with Abyssinian oil nourishes and adds brilliant shine, naturally replicating the benefits of silicones without the weight or buildup.
SILICONE-FREE NOURISHMENT: Abyssinian oil nourishes and adds shine without the need for silicones.
VEGAN & RESPONSIBLY MADE: Aveda is 100% Vegan, Leaping Bunny Approved, and a Certified B Corporation. We manufacture with 100% solar and wind power.