Samsung 98” Class U9000H Series, Crystal UHD, 4K UHD, Samsung Vision AI, Smart Tizen TV, 2026 (UN98U9000HFXZA)

Price: $1,997.99
(as of Jul 17, 2026 19:48:34 UTC – Details)
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This massive 4K TV uses its AI-powered processor to enhance low-res content, ensuring rich contrast and clear picture with Supersize Picture Enhancer.³ Discover thousands of free streaming options, including 750+ subscription-free channels with Samsung TV Plus.⁸ Enjoy peace of mind for years to come with the TV brand rated #1 in durability.⁹
¹Feature available on select 2026 & 2025 85″” and larger models. See specific model product pages for information.
²4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
³Utilizes AI-based formulas.
⁴Utilizes AI-based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
⁵Compared to 2025 Q7F.
⁶Feature availability varies by input source/app. Utilizes AI-based formulas; results vary. Samsung account and internet access required.
⁷Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.
⁸Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.
⁹Source: 2025 ACSI® Survey of customers rating their own TV manufacturer brand. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC. For more about the ACSI, visit www.theacsi.org.
GO BIG WITHOUT THE BLUR: Bigger screens mean bigger pixels. With groundbreaking enhancements exclusively on our largest screens, get improved clarity with dramatic contrast and reduced noise. Your content will look huge, sharp and clear — just like you want it¹
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING:² Get the edge in fast-paced games and sports with ultra-smooth 144Hz performance.² Variable Refresh Rate technology dynamically matches your display to the game, eliminating stutter and tearing when you need responsiveness most
SEE A WORLD OF VIBRANT COLORS ENHANCED BY AI: Experience every scene in richer, more vibrant colors. AI³ transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable
TRANSFORMS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION:⁴ Watch your favorite shows and videos in stunning detail. Advanced AI processing upscales your content to captivating 4K resolution, ensuring sharp visuals and smooth picture quality, whether you’re streaming, gaming or watching movies⁴
THE POWER BEHIND THE STUNNING PICTURE: The advanced powerhouse behind your TV’s performance, the NQ4 AI Gen2 Processor analyzes and enhances content in real time, delivering sharper images, smoother motion, and more vibrant colors. From fast-paced action scenes to quiet dramatic moments, everything looks more lifelike and engaging. Combined with advanced sound processing, it creates a truly cinematic experience in your home⁴
TRANSFORMS CONTENT INTO HDR LIKE QUALITY: Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine⁵
PICTURES WITH TRUE DEPTH: Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content
CUSTOM SOUND CONTROL AT YOUR FINGERTIPS: Do you ever struggle to hear dialogue over loud soundtracks? The AI Sound Controller allows you to take charge of your audio experience. You can independently adjust the volume of voices, music, and sound effects. This technology adapts in real time to provide sound that is customized to your preferences⁶
A TEAR-FREE GAMING EXPERIENCE: Reduces stuttering and tearing, keeping content fluid and smooth, even during intense gameplay action
WATCH THOUSANDS OF FREE STREAMING OPTIONS:⁷ Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids’ shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests⁷